So you heard about this Giles Davis character and wanted to find out about him.In a nutshell, I sort brands out.Whether that's doing a full brand audit and creating your brand strategy or bringing your brand to life through web, social, ecrm or any number of ideas for leaflets, show stands, labels, brochures, microcopy, dm.You get the picture.Or the words, more accurately.Because clear brand thinking leads to clear brand writing.I have been variously employed as an adman, a brand consultant, a copywriter and a head of brand in the past.Now I combine them all in one well-presented package.My special power is making complicated situations simple.I firmly believe brands deserve a sensible strategy, not a load of mumbo jumbo.A strategy that everybody in the business understands and that makes the whole team feel more confident.(Scroll to the bottom for a fulsome endorsement of this view).In truth, the most valuable KPI for me is that I've made your life easier.Through a brand strategy that guides you to make decisions more quickly.Through a brand story that makes your team more confident and your sell more credible.Through copy delivered on time and feedback acted on, rather than fought over. Most of the time.I like working in teams, I'm confident presenting to the board or investors and I get on particularly well with project managers and designers.If you’d like to know more, do get in touch and we can discuss how a Sensible brand strategy can make your life easier and your business more successful.

All the bestGilesI appreciate this site is, for now, brief. If you are looking for something more to read head over to my blog, where I collect things that are interesting, clever or worth pinching. Things like this:

Why "Sensible"?I am going to leave it to the potty-mouthed Mark Ritson to explain why:You must focus all your marketing resources on only a couple of associations, attributes, category entry points or values. I truly don’t care what you call them. But what I do care about is how many you have packed into your brand strategy, because I am betting my salary against yours that you have too many.Most marketers have too much brand positioning. They have purpose. And values. And beliefs. And essence. Circles upon circles. Keyholes within rhomboids. And a host of other shapes and concepts that they use to pad out their positioning strategy and completely negate any possibility of getting this across to target consumers. They fail because they thought brand positioning was an end in itself – a book, a presentation, a pdf document. They fail because they have forgotten that positioning was always a means to something more important. A means to the end of consumer associations.They fail because in each of the concepts that crowd out most brand positioning there are too many fucking words jostling for attention. Their brand essence has four or five different sentences. Next to it is a set of values – usually innovation and integrity along with four or five more. There is a bland mission with a couple of sentences. A purpose about inspiring something. A brand personality with six traits. And as this word count goes up, and more and more shit is thrown against the customer wall, none of it sticks.From Marketing Week, 22nd February 2024