I'm Giles and
I do one thing really well:
brand strategy and
creative ideas.
Most clients come to me to clarify what they offer and for ideas on how to confidently sell it.
Brand strategy gives you clarity and creative ideas give you confidence.
Yes, technically that is two things but they work brilliantly together.
Like Torvill and Dean.
(If you get that reference, we'll probably get on.)
Relax, your marketing worries will soon be history.
Does your elevator pitch take 20 floors?
If someone asks, can you confidently rattle off why they need your business?
Can your team?
Not 100% sure what your proposition should be?
Does your marketing need some oomph?
Do you need a creative spark to kick start your ideas?
These are the sort of problems I love to solve.
From brand strategy to positioning, marketing strategy to content and copy, let's talk because it's likely I can help.
What help do you need?
Most of the time I'm doing something like this
The brand full monty
Brand strategy
If you're not clear on exactly how to show your product or business in its best light, this is for you.
Crisply defining what you stand for and how you present yourself will give you the clarity and confidence you need to promote and grow your business.
The energy boost
Marketing inspiration
You have a marketing person, team or department and you want to get them (even more) energised and inspired.
Through workshops and presentations we can engage with the team and give them a triple shot of unadulterated creative caffeine.
The marketing cavalry
Marketing oomph
You know what you're selling but you're not selling it in an engaging, noticeable or interesting way.
You need creative marketing ideas that are on-brand for your business and rooted in what's possible (time, budget and people-wise).
Persuasive words
Content, copywriting, eCRM
You need an extra pair of hands to take care of the creative. From new product launches to newsletters, ads to blog posts, speeches to brand names, I've done it all. Whether you need a couple of hours or a couple of days a week, I work with agencies and clients.
Not sure what you need?
That would put you in the majority.
Few people are Googling "brand strategy consultant for solopreneur". I've been just that recently.
Nor are they searching for "marketing consultant and content creator for large plc" yes, I've been doing that, too.
If you've been having trouble searching for what you need, imagine the trouble I've been having trying to sort out SEO for this site.
Book in a chat and let's work it out together.
How long, how much?
How much does it cost?
It always depends on the project but start at £100/hr for time-based requests and
£7,500/month for project based.
The numbers don't add up because all discussions around fees are emotional not rational.
If you have a budget in mind, just tell me.
If you don't have a budget in mind (really?) consider the value you hope this project will add to your business. And just tell me.
If you you enjoy hardball negotiation games, I'm not for you, life's too short.
How soon can I help?
Most clients come to me when they already have a problem and want it fixed yesterday.
I can make time to help you this afternoon. To help you, though, I need you to help me get paid on time. That means we start with
1. A signed agreement, with scope of work, deliverables, budget and agreed timeframe, beyond which the project either ends or extends.
2. Your written approval for a 50% invoice to be paid in 28 days
Sometimes that urgency up front disappears when the invoice comes in. Don't be that client.
Could I work at your office?
What, like an employee? This is a genuine concern, there are tax rules (IR 35) that are designed to avoid semi-employment. I have no desire to get caught up in them.
However, to get to understand the business, forge relationships, and absorb the culture, of course I can and have done it often before.
I live in Wales, if your office is not that close to the Brecon Beacons I will need to charge for time, travel and subsistence.
All that said, it really helps to see where it all happens and I like a trip out (give me some notice to sort out the dog).